If your website does not appear on the front page of Google when people search for your goods or services then your website is irrelevant. You might as well not have one at all.
A website is merely a tool. It is there to serve a purpose and in order for it to serve you well you need to nurture it. Google likes websites that are content rich, that are relevant to the search terms on it’s search network and that are recognised by others as having a great reputation. A great website delivers leads and inquiries for your organisation.
The diagram above highlights some of the ways that your website should be an instrument to deliver business leads to your organisation. It clearly sets out that the website is merely a tool. Let us explain how this diagram and a proper online strategy can change your business.
Give me a call 082 376 3194.
Keyword research
Keyword research is such an important aspect of your website’s structure if you are to have any chance of featuring on search engines. Keyword research is also an amazing exercise in market research. Tools such as the Google keyword tools and even some more advanced tools that we use at “TheOnlineMarketer.co.za” can tell you exactly what people are searching for on the net. This enables you to tailor your goods and services accordingly.
Website Content Generation:
Copywriting
Writing copy for your website is VERY important as Google treats content as king when deciding whether or not to feature your site on the front page of it’s rankings. Your copy needs to be relevant to the searches. So if you have done the keyword research you will know what information people are looking for. Now you have to create copy for your website.
YouTube video’s
Another great source of content is YouTube video’s. Google owns YouTube. YouTube is also the second biggest search engine around. You can find a video posted on just about anything. Adding YouTube video’s to your site can only boost your search engine rankings.
Sort YouTube video’s (less than 1 minute) also act as a great way to keep peoples attention on your site for a little longer. That’s a big positive in Google’s life as they recognise when people stay long enough to research the content and that boosts your rankings.
TheOnlineMarketer.co.za offers a video generation service specifically for this purpose. Relevant video clips are a great way to keep your website rankings high. But be warned there are very specific ways to place a video in your website and apply your keywords to the video. The Online Marketer is well versed in this art.
Social Media Recommendations
Google is concerned about what reputation your site has and the owner. It takes note of how many people follow you on Twitter for instance and knows that Facebook is very important as far as social media goes. So it goes without saying that having a social media strategy greatly enhances your Google reputation.
New Content generation
Google likes to know that you constantly update your site. It’s important to continue to add relevant content on a regular basis. We offer a content generation service to help you advance your Google rankings.
Advance your Websites reputation
Google likes to know that others refer to your website. We offer a reputational package that looks for opportunities to link back to your website for all your major keywords. This is an essential step in the process to ensure that you get good page rankings.
Pay per Click advertising
Pay per click advertsing is the most exciting aspect of Googles offering. It allows you to short circuit webpage optimising and get your site featured onto the front page of Google very quickly
Google Adwords is a pay per click advertising medium. Advertisers buy their ads on an online auction. However google is obsessed with relevance and therefore allows you a large discount for ads that it deems are relevant. Google assigns a quality score to all ads submitted. Our pay per click campaigns are optimised for Googles love. We specialise in getting better quality scores for your ads and therefore reduce the cost of advertising. All campaigns are very measurable and you are in charge of your budget. In our experience Google pay per click ads offer the best advertising value on the South African market. Let us show you why.
Create an automated database of potential clients
We believe a website should serve your needs, primarily to enhance your database of prospective clients. By integrating an automated email marketing campaign you have many opportunities to inform clients of your service offering and enhance their perception of your business and at the same time point them in the direction of subtle services your organisation offers.
