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No need to fear Internet marketing. We are told by Google that there are over 43 billion searches on Google every month. When faced with a problem an old mentor of mine used to say get perspective on the problem. … Continue reading
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Where does your businesses value lie?
This true story talks about a fundamental part of each of our businesses and how our perceptions are often different to our clients perceptions. The story is about an accountant, who a few years back after attending a seminar on … Continue reading
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Using technology to drive clients to your door
One of the primary reasons for having a website, is to drive people to your business or organisation. Some Google searchers may arrive at your website and immediately find what they want…. or they may not. These searchers may need … Continue reading
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Making sure you answer the right questions…
Alice: Would you tell me, please, which way I ought to go from here? The Cat: That depends a good deal on where you want to get to Alice: I don’t much care where. The Cat: Then it doesn’t much … Continue reading
Win a Website
Win a Website or custom designed Facebook Page – simply write on our wall – tell us why you want one OR why you NEED one…best wall post wins! See the full gallery on Posterous
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Example of how to use technology to increase sales
Every business can benefit from an online sales strategy especially when combined with real world action. Look at our solution for this forward thinking client.
Faced with stiff competition a mere 100 meters from their door the Brunch Bar Take Aways had to think of innovative ways to boost their profitability and their turnover.
Brunch Bar serves predominantly blue-collar workers and laborers who work in the immediate vicinity. The average spend is pretty low and they rely on high traffic to make the business work.
Payday is bonus day for Brunch Bar but they needed a “blue ocean” strategy to find a new market without compromising their existing trade. The concept of blue ocean strategy means that one seeks new markets or redefines markets to add to your turnover and bottom line.
The Online Marketer had a solution.
Like all take away businesses, staff costs account for the greatest expenditure. At Brunch Bar average meal prices are nearly half the prices demanded by the major franchises. Turnover rockets over the morning tea break and lunchtimes. The business delivers within a few km radius by means runners on a bicycle.
The challenge here was to find a captive market that would pay more for meals or buy up and also place their orders in good time to allow Brunch Bar takeaways to schedule deliveries.
In stepped the online marketer with an elegant technology solution. We created a two page website. One page carries an extensive menu of their products and the other carries the daily specials. Of course we integrated a bit of technology that allows customers to sign up to receive alerts of the daily specials.
We linked up the client with an application on his BlackBerry, with which allows him to take a picture of his daily specials on his phone. He adds in the price and any promotional comments, which he uploads to his website page via his phone. He needs no computer, no expensive hardware and is empowered to make exciting changes to his business.
Technology lends a helping hand once again because we take whatever he posts to the site and automatically send an email alert to all subscribers to the website. So the image (below right) reflects the website page and the image (below left) is what the customer gets delivered into their inbox.
Technology lends a helping hand once again because we take whatever he posts to the site and send an email alert to all subscribers to the website. So the image above reflects the website page and the image below is what the customer gets delivered into their inbox.
Now aren’t you hungry….
So we have a daily email going to many office workers in the area and they are loving the service and attention they are receiving.
Technology is saving the owners time and effort and they are supporting their clients in a far more effective manner.
Of course to promote this service we designed some flyers for their delivery guys to distribute. `We also incorporated Quick Response Codes onto the form for those with smart phones who are used to that technology…
A turnover boosting strategy that has greatly boosted this take away business.
Speak to us to see what we can do for you.
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Using google places to get your business onto page one of Google
Memeburn has posted an excellent article on using Google Places combined with proper search engine optimisation to get to the first page of Google. See what they have to say below. http://memeburn.com/2011/06/google-places-combined-with-seo-can-help-your-business/ We have been advising our clients on this … Continue reading
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