Market research | Keyword research

Market Research is essential for website success.

It does not matter whether you are selling goods online or you have a physical business selling products or services. There are over 43 billion searches undertaken every month world wide for information on Google alone. The internet has become the primary vehicle to search for information. If your business does not have a web presence then you are loosing business leads to your opposition. So if you operate a plumbing business or a hairdresser or even a veterinary practice you could improve your business by harnessing the power of information sharing on the internet.

For any business wanting to promote itself it’s important to know what people are already looking for on Google. If you know what potential customers are looking for then you are able to provide answers to their questions which in turn can become business leads for your business. Thus market research is the first step you need to undertake when planning a website. Our research package is a great place to start when contemplating building a website.

Traditional Market Research

In traditional marketing we learned that you need to do some market research before attempting to open a business. You want to establish if there is sufficient demand for your products or service before you start. You also want to establish the level of competition and whether or not your products or services are sufficiently different to others on offer. Naturally you also need to know if your product or service is valuable to your clients.

With online marketing there is a huge history bank of information on the world wide web that tells us exactly what people have been searching for. It tells us what competition there is for these services or products. The power you get from this information is that you can package your products or services to meet these expectations. Our research also lets you test assumptions.

Internet Marketing Strategy is based around Keyword Research

A good example of how this works is the following. Lets say you are in the business of selling shirts. You build your website and you place images and descriptions of short sleeve shirts all over your website, but you find there is no response. The reason may be that people call your short sleeve shirts “T Shirts” and everyone is searching for T Shirts and not short sleeve shirts. Although you are selling the same articles you have packaged it incorrectly. South African searches for short sleeve shirts average at 45 searches a month whilst searches for T Shirts are vastly improved at about 25 0000 searches a month.

By first doing the research we can predict what goods and services are in demand, what the level of competition is and whether you have a chance of competing for these valuable business leads.

Keywords

We call the terms that people type into search engines when looking for information keywords. You get single words such as “Apples” and you get keyword phrases such as “red apples” as keyword phrase. Similarly people could search for “sweeter red apples”. When undertaking serious market research we need to take into account all these terms. The word apple here would be termed a fat head keyword and the “sweeter red apples” would be termed a long tail keyword. The term long tail was coined by Chris Anderson in an article he wrote for Wired Magazine. In effective online marketing the long tail provides the opportunity for the business seeking to promote it’s goods and services online.

With over 43 billion Google searches per month and over 550 million Facebook users, you need effective online market research.

Call us now on 043 7261126 for further information or pop us an email here so that we can quote you on your requirements.

If you are still not convinced that research is important take a look at why hairdressers based in east London need a web presence.

Click here to find out why!!!

It’s remarkable how the way people communicate has changed in the last five years. The video clip below is a few years old and yet it remains a powerful medium to demonstrate the way the world has been influenced by the information age.