By commissioning a Google ad campaign or pay per click campaign (PPC) you can drive traffic to your website immediately. This is a great short term solution for new websites or newly optimised sites. It takes time to build reputation but with a pay per click campaign you can get onto the front page of Google immediately.
A Google ad campaign is a cost per click traffic system that can be highly effective to get new business for your company. Adverts are displayed at no cost on either the Google search pages or their content network. Each of these targeted areas requires a different approach.
ADwords is an auction
Google sells it’s ads by means of an auction. Therefore you bid for your advert to be placed on the appropriate page. However Google is obsessed with relevance and therefore will reward you for placing ads with high relevance on the appropriate page by lowering your cost per click. Google calls this rating it gives to each of your adverts a quality score. It is obvious then that you need to work on your adverts quality score in order to reduce your overall cost of your advertising campaign.
Quality scores count
TheOnlineMarketer has specialists who work on your adverts quality scores so that you greatly reduce the cost of your campaign. It really is worth your while to spend a little bit of money to set your campaign up properly to save you thousands of Rands down the line.
With internet based promotion we look at what we call the long-tail opportunities. We are happy to discuss this concept with you and to show you how it can benefit your business.
In setting up your campaign we go through the following steps.
- Extensive keyword research to make sure you only advertise what people are looking for. Our keyword research also determines what the appropriate content is for your website.
- Grouping of keywords and phrases. This is essential to improve your quality scores. It is quite a job as there are literally thousands of possibilities.
- Generating landing pages is a critical part of reducing quality scores for your adgroups. Our specialists are well versed in these structures.
- Drawing up ads for each keyword. We need an advert to be triggered for every keyword. The wording is important and we test literally thousands of variations to across our client base in order to get the best return on investment for you.
- Monitoring and evaluation for 30 days. We continue to optimise your campaign for a full 30 days. You can also extend this service beyond this period if you wish.
Adwords case study
Our client www.housecheck.co.za derives the majority of their business leads using this system. They get business leads form their pay per click advertising campaign and quote for their business. Their return on investment is huge.
Tell us a bit more about your website, your company and your services and we will tell you if a Google Ad Words campaign could drive business leads to your door.
Or call us today for a quote +27 (082) 376 3194
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