How To Make A SEO Friendly Website: Complete Guide
Your website is directly associated with your business whether it be a digital marketing agency or a local plumber. Majority of your traffic will come from search engines such as Google. The problem is most local businesses design their website without SEO in mind.
It does not matter how great your website might look, if there is no organic traffic it will be a complete waste of time and effort. This can be frustrating for local businesses owners that do not have much time to take away from their trade.
This is the main reason you should design a website around a proper SEO strategy. The main purpose of a website is to turn leads into sales or customers. You cannot get any leads if your website does not show in the local search results for your main keyword or money making search terms such as “painters in Cape Town”.
What Is A SEO Friendly Website?
An SEO friendly website is a website that has optimisations made for search engine crawlers to easily discover, understand and ultimately rank pages in the search results for its users. It is also vital that your website is user friendly and cover the searchers intent.
Technical SEO is one of the most important things when it comes to a SEO friendly website because this is the foundation of any website. A good web design or SEO agency will make sure to carefully incorportate technical SEO while building the website for optimum results.
Technical SEO include indexation, site speed, redirects, user experience, schema markup and site architecture. Here at The Online Marketer we make sure that all our clients websites are fully equiped with all technical SEO aspects to help with organic rankings and user experience.
Once you have set up your website with proper technical SEO it is time to optimise each page seperately to increase their rankings in the search results and bring in more relevant customers.
On-Page SEO puts the users priorities first. How are you going to get those users to click on your website, stay on the page, engage with your content and eventually convert to a customer. All these things are factors that will make or break your website in the search results.
A good On-Page SEO strategy involves keyword research, title tag optimisation, image optimisation, Authority Expertise Trust, content quality and intent match.
Off-Page SEO is the actions you take outside of your website to increase your authority. It refers to building relationships and providing a excellent business reputation. Off-Page SEO can be one of the biggest ranking factors because it is the way that search engines percieve your business.
To increase your Off-Page SEO you will need to build links from other authoritative and trustworthy websites. The more times your brand is mentioned and content is shared via social media platforms like Facebook and Youtube the better it will be for your Off-Page SEO success. Creating quality and unique content in your niche is one of the best ways to build a great Off-Page SEO strategy.
Off-Page SEO mainly consists of inbound links, good PR and business reputation management.
Start Building Your SEO Friendly Website
Hopefully you have learned enough to create a well optimised technical SEO, On-Page SEO and Off-Page SEO website to achieve those sky high rankings.
It is important to have a SEO friendly website in order for users to easily find your website by doing a simple Google search. Remember no matter how nice you website looks if it is not recieving organic traffic it is not worth the time and effort.
Building SEO friendly website can be very time consuming and frustrating if you do not have the correct skill or time. The Online Marketer is a Cape Town SEO agency that specialises building orgainic traffic to all local businesses such as pest control, restuarants, roofers and much more.