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Similarly in 2010 Google reported that it was experiencing over 40 billion searches a month on it’s search engine. These two platforms alone have changed the way information is shared amongst people the world over forever.
So if the world has changed the way it gathers information, should we not re-look at the ways in which we gather clients for our businesses.
If you are not convinced of this changing world take a look at this video clip.
The world has shifted the way it handles information and with change comes exciting opportunities to gather new business.
The internet is a great leveler. It enables small businesses to compete on an equal footing with large organisations, but it does require a paradigm shift in marketing strategy.
Getting business or business leads from the web is challenging and a little more tricky than most people believe. There are just too many people using the internet to get away with creating an online brochure.
However data and statistics can show you what your return on investment is with your online marketing strategy. You are able to measure with pinpoint accuracy whether or not a specific marketing campaign is working, whether it makes sense to throw more money at it or to leave it alone. There is no other advertising medium that comes close to the internet for a return on investment. A Google Pay per Click campaign, if set up correctly can cost very little to run
You don’t have to sell goods or services online to experience new ways of gathering clients. The Online Marketer will show you how to gather new clients, to address new ways of marketing your goods and services.
We believe that businesses do not have a choice when it comes to adopting online marketing strategies as the number of local businesses using Google to find information has reached a tipping point. You can choose to change the way your business markets itself or you can choose to stay in the old paradigm and watch as your business leads get eroded by those that embrace this changing environment.
If you type your industry sector and your towns name into Google are you found on the front page of that search. If not you urgently need our help. If your potential clients are not finding you, who are they finding?
If you are in any of the following industries then click through below.
Accountants | Hairdressers | Massage therapists | Automotive parts suppliers
If the whole idea frightens you then consider doing one of our seminars entitled Are you Googlicious? As a start this seminar will give you an overall picture of what you need to do to participate in this exciting new direction. Sign up here
We believe your online marketing strategy starts with some good old market research. It is the foundation of what may be possible for your business on the internet.
Then you need to optimise your website. In order to participate properly in the online marketing environment you will need to have a content managed website. That means that you will be able to update the website yourself. Don’t panic, if you have a content managed WordPress website then this is easy. You then need to use the research you have done to write appropriate copy for your WordPress website
If you have a website and you’re not on page one when someone searches for your goods and services, you could do with one of our morning seminars called “Is your website Googlicious? ”
